Motorcycle & Engine Company is the sole division of Kawasaki Heavy Industries, Ltd. that provides products directly to general consumers. The company manufactures a broad range of products, including motorcycles, ATVs (all-terrain vehicles), recreation utility vehicles, utility vehicles, Jet Ski® watercraft and general-purpose gasoline engines; and supplies them to markets around the world.
Kawasaki has introduced a number of historically renowned motorcycles, including the "H1," "Z1" and "GPz900R" utilizing its development/production know-how for aircraft engines, since it first began manufacturing motorcycle engines in 1953. The motorcycle department has expanded its range of products while accurately meeting market needs and has contributed to the enhancement of the overall Kawasaki brand reputation. Jet Ski watercraft, developed by Kawasaki in 1973 as the world’s first personal watercraft, now has main models with environmentally superior four-stroke engines and models with superchargers, highlighting Kawasaki’s technological superiority.
The company has also been marketing various kinds of general-purpose gasoline engines, ranging from palm-sized 23cc engines to 1,000cc V-twin engines, as well as brush cutters, blowers, etc., equipped with those engines. All Kawasaki divisions have strict quality control standards which integrate high-powered engines and highly-accurate power control technology. These standards have also been applied to all of the company's products, including motorcycles. Moreover, Kawasaki gives top priority to environmental issues, and believes the fuel-efficient and clean engines necessary for the low environmental impact technologies can be manufactured only with a high standard quality control system.
The company's mother factory is located in Akashi City, Hyogo Prefecture and its production bases are deployed in the United States, South America, and Asian countries. The Akashi Works also continues striving to preserve the global environment through its production activities, including the recycling of materials in the factory and converting to easy-to-dispose packing materials, while also harmonizing with local communities. The Consumer Products & Machinery Company was renamed “Motorcycle & Engine Company” as of April 1, 2010. The new company name emphasizes the core business of motorcycles and general-purpose gasoline engines on which the company’s foundation is built. The company will continue pursuing customer satisfaction, setting its basic idea to develop products that embody “Advanced Environmental Technologies,” “Fun to Ride,” and “Ease of Riding.”